Population Services International

Population Services International

Deliverable 1: Data Mining

Mission Statement:

The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.

PSI's Core Values:

The power of markets and market mechanisms to contribute to sustained improvements in the lives of the poor Results and a strong focus on measurement Speed and efficiency, with a predisposition to action and an aversion to bureaucracy Decentralization, empowering our staff at the local level A long-term commitment to the people we serve

Overview:
PSI is a nonprofit organization based in Washington, D.C. that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries. With programs in malaria, reproductive health, child survival and HIV, PSI promotes products, services and healthy behavior that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to motivate commercial sector involvement.

PSI is the leading nonprofit social marketing organization in the world.

History:
PSI was founded in 1970 to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked mostly in family planning (hence the name Population Services International). In 1985, it started promoting oral rehydration therapy. PSI’s first HIV prevention project — which promoted abstinence, fidelity and condoms — began in 1988. PSI added malaria and safe water to its portfolio in the 1990s.

Health Impact:
PSI has an uncommon focus on measurable health impact and attempts to measure its effect on disease and death much like a for-profit measures its profits. In 2006, PSI estimates that its programs directly prevented more than 218,000 HIV infections, 6.7 million unintended pregnancies, more than 140,000 child deaths from malaria and diarrhea and 34 million malaria episodes.

Program Location:
World headquarters in Washington, D.C., programs in more than 60 developing countries, European affiliate in London.

People:
More than 150 U.S. staff, more than 100 overseas expatriate staff and almost 8,000 local PSI affiliate staff.

2008 Revenue (budget): $372 million (estimated).

Administrative Costs as Percent of Revenue:
6.2% (2006), 13.3% (1992).

Donors:
Major donors include the governments of the United States, United Kingdom, Germany and the Netherlands; the Global Fund, United Nations agencies, private foundations, corporations and individuals.

Program Areas

Malaria:
Each year 350-500 million cases of malaria lead to more than one million deaths, mostly of African children. To prevent malaria, PSI uses targeted subsidies to make insecticide-treated mosquito nets and long-lasting insecticidal nets available to malaria risk groups (especially pregnant women and children under five) through public and private channels in endemic countries. To treat malaria, PSI uses social marketing to make pre-packaged therapy widely available and affordable through commercial outlets. PSI estimates that in 2006, these products directly prevented 34 millions episodes of malaria, saving the lives of 140,000 children.
PSI Malaria programs

Reproductive Health:
Every year there are 66 million unintended pregnancies and more than 500,000 deaths from pregnancy-related causes. PSI provides the information and tools necessary for couples to space the births of their children, improving the health of the entire family. In 2006, increased knowledge and access to a range of contraceptive methods is estimated to have averted 6.7 million unintended pregnancies and 13,000 maternal deaths due to complications related to pregnancy and child birth. Additionally, PSI markets clean delivery kits and multivitamins with iron and folic acid to women of reproductive age in several countries.
PSI Reproductive Health programs

Water/Child Survival:
Every day 5,000 children die from diarrheal diseases caused mainly by drinking contaminated water. To prevent these diseases, PSI uses social marketing to distribute safe water products that allow families to treat their water at home. To treat dehydration caused by diarrhea, PSI markets oral rehydration salts. These products, in combination with educational communication campaigns, enabled PSI to avert an estimated 11 million cases of diarrhea in 2006. PSI also markets nutritional supplements, such as Sprinkles flakes which are mixed into children’s porridge or milk to prevent iron deficiency that can lead to impairment of cognitive growth.
PSI Child Survival programs

HIV:
Millions of people each year become infected with HIV. To reduce the number of infections, PSI uses a balanced and targeted approach including the promotion of abstinence, mutual fidelity and correct and consistent condom use. PSI also implements voluntary counseling and testing alongside a variety of educational and behavior change communication campaigns that discourage harmful cultural norms such as unprotected sex, cross-generational sex and stigma and prejudice against people living with HIV. In 2006, PSI products and services are estimated to have prevented more than 218,000 HIV infections.

Value-Chain:

Population Services International Value Chain

Core Competency:  Implementing Social Marketing for Behavior Change Related to Health Conditions and Risks

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Social marketing is the systematic application of marketing along with other concepts and

techniques to achieve specific behavioural goals for a social good (www.wikipedia.com)

	Idea-Generation		Conversion		Diffusion
	In-House	Cross-Pollination	Selection	Development	Spread
Prominent Individuals, Organizations and Web Platforms	One of the earliest social marketing orgs.   Able to innovate ideas of bridging private sector with public need   Emphasize behavior change	Always been there, but needs to be developed	Active selection of products, services, and private sector and NGO alliances	Strong collaboration and networking (i.e. Trust Condoms)   Able to bridge gaps in products / services from providers (i.e. corporations with resources) to consumers (i.e. marginalized / low-income people)	Significant deliverables to afflicted people   Bridging gap from production and delivery of services / products   VCT sites and develops capacity within local sites
Performance H-M-L	Low	TBD	High	High	Medium

Deliverable 2: Core Competencies Map

Starting a Conversation:

Our Organization	The Partnership Between Us	Our Partner
What are our objectives?	What should the objectives of the alliance be from our point of view?	What do we think are the objectives of our partner?
What are we expecting from this alliance?		What is our partner expecting from the alliance?
What are we expecting from our partner in this alliance?		What is it that we think our partner is expecting from us?
What strengths do we bring to this alliance?	What will be unique strengths of the alliance as a result?	What strengths do we see our partner as bringing?
What might prevent the alliance from moving forward?		What do we think will prevent the alliance from moving forward for our partner?
What would challenge the success of the alliance?		What would challenge the success for your partner?
What are the undiscussables?		What are the undiscussables for our partner?
What topics is it too early to discuss?		What topics do you think your partner will designate as too early to discuss?
What outcomes do you want from this discussion?		What outcomes do you think your partner wants from this session?

Deliverable 3: Partner Strategy Matrix

Activity Domains (List all)

Recruit and Train Disaster Coordinators

Develop and Supply Disaster Kits

Establish Health Kiosks

Recruit and Train Social Entrepreneurs / Franchises

Design and Distribute Prototype Franchise Kits

Actors (List and describe)

Key Partners: Mercy Corps: Mercy Corps works amid disasters, conflicts, chronic poverty and instability to unleash the potential of people who can win against nearly impossible odds. Since 1979, Mercy Corps has provided $1.3 billion in assistance to people in 100 nations. Supported by headquarters offices in North America, Europe and Asia, the agency's unified global programs employ 3,400 staff worldwide and reach nearly 14.4 million people in more than 35 countries. PSI: PSI is a nonprofit organization based in Washington, D.C. that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries. With programs in malaria, reproductive health, child survival and HIV, PSI promotes products, services and healthy behavior that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to motivate commercial sector involvement.  PSI is the leading nonprofit social marketing organization in the world. Other Associates: Health Store Foundation: The HealthStore model is a network of micro pharmacies and clinics whose mission is to provide access to essential medicines to marginalized populations in the developing world. The HealthStore outlets target the most common killer diseases including malaria, respiratory infections, and dysentery among others. They also provide health education and prevention services.   One Laptop per Child: A supplier of technology for community empowerment and networking.   Ministry of Health: In countries that we operate within.   Key Roles:   Mercy Corps: Joint Partner Link between Relief, Rehabilitation, and Development.  Managing complex partnership arrangements to deliver sustained community outcomes in disaster areas. PSI: Joint Partner Extensive Social Marketing Expertise on Health Conditions and Risks.  Private sector integration.  Outreach.  Product subsidies. Health Store.com: Expert Consultant Advising on establishing a social franchise network. Technology Partner Partner to supply technology for social franchisees. E.g. One Laptop per Child

Process Factors (Typically 3-5 factors)

Commitment to the link between relief, rehabilitation, and Development for Sustainable Healthy Communities

Willingness to Collaborate and not Compete (Willingness to share Business Model)

Commitment to Mobilizing and Enhancing Community Resources

See Opportunity for Renewal and Sustained Progress in Disaster Situations

·   Believe in early intervention for sustainable outcomes ·   Believe in social entrepreneurship

·         Open sharing of business models and materials is critical to sector success.

·         Commitment to involving and empowering the community for sustained results

·         Maximize the potential of disaster situations for community renewal and establishing superior infrastructure and sustainable communities

Value-Adding Mechanisms (List and describe top 3-5)

Improve Community Ability to Respond to Disaster

Minimize Negative Health Impacts of Disasters

Create a Social Franchising Network

Improve Health Infrastructure for Lasting Change

Enable Social Entrepreneurs by Providing Training and Resources for Technology

Impact on Service Coverage and Quality  (Describe)

The alliance will operate in countries where PSI and Mercy Corps are both currently operating.  The alliance is designed to improve the model of delivery of health services to disaster and conflict prone areas.  We will provide a full spectrum that includes disaster preparedness, post disaster relief, which is then leveraged into long term effects on the health structure of the entire community.  With the establishment of the network of Health Spot franchisees, more people will have access to quality basic health care.

Health for Humanity:

http://notebook.zoho.com/nb/public/pcruben/book/69921000000005687